It took me less than a minute between hearing a song and buying it. Arguably it could have been even faster were I using all Apple gadgets (rather than a mix between Google’s and Apple’s for example), but it’s still a significant improvement over how long the same process would have taken a few years ago.
This is not just a book for designers, but for design thinkers. If you are involved in managing, designing, or launching a product of any type, I highly recommend this book.
After reading this book, I literally look at the world around me differently. Whether it's road signs, a parking structure, or a mobile application -- I think about how I would design this more effectively.
